Co-founder Alex Price had the seed of philanthropy take root at a young age. His dad, Billy, would take him to soup kitchens to help feed the homeless and, despite the family's modest means, provided a full Christmas meal for a needy family every holiday season.
Tragically, Billy Price died of a heart attack in 2005. The following year, Alex, with the help of nycTIES co-founders Mathew Farkash, Bharani Rajakumar, and Danielle Bridie, held a charity benefit for the American Heart Association to commemorate his father's passing. This event raised $10,000. Through its success, Alex realized the potential philanthropic power a collection of young, eager, New York City professionals could wield- nycTIES was born.
Alex is currently the Director of PR & Branding for the iCan Group, a family of health management companies based in Boca Raton Florida. In this role, Alex is responsible for building global brand awareness through developing thought leadership initiatives, managing strategic partnerships and guiding public relations strategy.
Prior to joining iCan, Alex began his career as an account executive at some of Madison Avenue"s most prominent advertising agencies, including BBDO and DraftFCB. He then transitioned to Mayor Michael R. Bloomberg"s staff in New York City government, serving three years as the Manager of Communications in the Department of Education"s strategic partnerships office, led by Caroline Kennedy.
Mr. Farkash is currently an Associate Director in the Global Consumer Products and Retail Group at UBS Investment Bank. At UBS, he has been involved in structuring corporate finance models, performing valuations, and advising on M&A transactions including CKE Restaurants $1bn sale to Apollo.
Prior to his interest in banking, Mathew worked in business development at Apel, representing several top tier sport and entertainment properties, including the NHL, NBA and USTA. At Apel, he participated in the delivery of sales presentations and negotiation of sponsorship deals with Colgate, VISA, Unilever, Capital One Bank and Ariel Mutual Funds.