Founding Story

nycTIES co-founder/president, Alex Price, works day-to-day with the organization’s leadership team and charity partners while also helping to establish nycTIES’ strategic mission.

Alex’s roots in philanthropy first caught hold as a young child when his dad, Billy, would take him to soup kitchens to help feed the homeless, and when his family — despite their modest means — would annually provide a full Christmas for a needy family during the holiday season.

Tragically, Billy Price died of a heart attack in 2005, and the following year, Alex — with the help of nycTIES co-founders, Mathew Farkash, Bharani Rajakumar, and Danielle Bridie — held a charity benefit for the American Heart Association to commemorate his father’s passing.

This event raised $10,000 and with its success, both Alex realized the potential philanthropic power a collection of young, eager New York City professionals could wield, thus nycTIES was born.

Alex hails from Pensacola, Fla., and is the son of Penny and the late Billy Price, and brother to Amy Broderson. He is a graduate of Florida State University and is currently working as the Manager of Communications for New York City’s Fund for Public Schools and recently earned a Master’s Degree in Strategic Communications at Columbia University.